Introducing Topic Data on Facebook

For example, with topic data:

A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair to better understand their target audience.

A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock.

A brand can see how people are talking about their brand or industry to measure brand sentiment.

via Introducing Topic Data on Facebook | Facebook for Business.