AppNexus Buys Yieldex for $100 Million

The cash-and-stock deal is worth about $100 million.

The deal comes as AppNexus contemplates resuscitating the oft-maligned ad-tech IPO. Ad tech is an emerging sector that is ubiquitous in modern life–you’re probably looking at a web ad right now–but has struggled to overcome crowding and commoditization, with only a handful of IPOs in the space making money for investors.

via AppNexus Buys Yieldex for $100 Million – MoneyBeat – WSJ.

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