Biggest Advertisers Are Sending Their Dollars to Digital

It’s always more painful when it’s a negative sum game.  The pie is getting smaller and you own a smaller share of it:

The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, according to the latest report from Kantar Media, a research firm owned by the advertising conglomerate WPP. Procter & Gamble, the top advertiser, lowered its ad spending in 2014 by 14.4 percent, bringing its expenditures to $2.6 billion, the report showed.

via Biggest Advertisers Are Sending Their Dollars to Digital – NYTimes.com.

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