tldr: Net neutrality related battle between media and broadband companies. The difference is that recently, the FCC approved new net neutrality rules and now these media companies have flip flopped their strategy and now want a non-neutral treatment of their content, making all this really interesting.
Those companies have talked to major broadband providers such as Comcast Corp. about having their Web TV services treated as “managed” services, according to people familiar with the discussions. In effect, that would move them away from the congestion of the Internet, which they fear will only get worse as more people opt to stream movies and TV shows on the Web.
The other benefit: A separate lane would be exempt from monthly data-usage thresholds operators enforce for public Internet traffic, saving customers from the surcharges that can kick in if they binge on too many episodes of “Game of Thrones” or “Homeland.”
Such arrangements would tap into a gray area of the debate over “net neutrality,” the principle that all traffic on the Internet should be treated equally.