Google Fiber Plans Experiment With Targeted Ads for Television

The move, if it were widely adopted by rival cable companies, could represent a sea change in how television ads are viewed and sold. For starters, it would mean that people in the same city might see different ads while watching the same show. It could also change how ads are sold by giving advertisers more leeway over when ads are shown, to whom and how often — the same kinds of control they have when advertising online.

via Google Fiber Plans Experiment With Targeted Ads for Television – NYTimes.com.

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