Twitter Is Starting to Test Autoplay Videos in iOS Apps

From yesterday:

Starting today, some people in the U.S. who use Twitter’s iPhone and iPad apps may notice videos playing in their feed even though they never pressed play. It’s part of a two-pronged test the company is conducting to see whether people are more likely to watch a video when it starts playing automatically as it does in Facebook, as opposed to the current model requiring a click to play, as it does in YouTube.

via Twitter Is Starting to Test Autoplay Videos in iOS Apps | Digital – Advertising Age.

Advertisements