Flipkart, Myntra shut down their mobile websites and push to app-only model

Interesting strategy in India:

Flipkart and Myntra, India’s largest e-commerce players, have shut down their mobile websites and users are now redirected to Google’s Play Store and iOS’ App Store to download the application. However it is interesting to note that the mobile website is active on the Symbian operating system for older Nokias.

via Flipkart, Myntra shut down their mobile websites and push to app-only model – MediaNama.

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