Twitter to Surpass Yahoo in U.S. Display Ad Revenue, eMarketer Says

Twitter is set to take Yahoo’s place as the third-largest seller of online display advertising in the U.S., according to eMarketer.

The social media site is expected to claim 5% of the U.S. display ad market this year, up from 3.6% last year, the online ad researcher said in a report it plans to release Thursday. Twitter still trails Facebook with 25.5% of the market; and Google, with a 13% share.

via Twitter to Surpass Yahoo in U.S. Display Ad Revenue, eMarketer Says – Digits – WSJ.

Advertisements