Apple Opens Up iTunes Radio to Automated Buying Through iAd

From last week:

Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had to buy through Apple’s lean iAd sales staff. The new feature also comes with updated targeting capabilities, using customer phone numbers and email addresses that can be cross-referenced anonymously against marketers’ data.

via Apple Opens Up iTunes Radio to Automated Buying Through iAd | Digital – Advertising Age.

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