Is there a story here? “Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers

Is this any different than the way it’s always been?

Across the online ad industry, Web publishers say they are increasingly feeling pressure to either grow their audiences rapidly to keep themselves on the radar for agencies, or accept selling ads through automated channels where they might fetch lower prices.

via Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers – CMO Today – WSJ.

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