Retail Execs Deem “Personalization” Creepy, Embrace “Relevancy”

Retail execs dealing what online execs dealt with a decade ago!

But as the targeting gets more specific, industry giants are shunning the term “personalization” as invasive and robotic. Instead, it’s about “relevancy,” according to executives at some of the world’s biggest retailers.

via Retail Execs Deem “Personalization” Creepy, Embrace “Relevancy” – BuzzFeed News.

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