Disney Invests $250 Million in DraftKings, DrafKings To Spend $500M in Ads on Disney

Not the first one to say it but this is a blast to the past kind of deal.  This sort of stuff was pretty popular in the dot com boom.

In return for Disney’s investment, DraftKings has committed to spend large sums of advertising dollars – just north of $500 million – on ESPN’s platforms in coming years, the people said. That provision is a major attraction of the deal for Disney.

via Disney to Invest $250 Million in Fantasy Site DraftKings – CMO Today – WSJ.