How Kate Upton’s curves sold a mobile video game — and what it means for the industry

The ads worked so well that in February “Game of War” briefly sneaked past the immensely popular “Clash of Clans” as the top mobile game, ranked by revenue…

The ad spots aren’t cheap. Palo Alto-based Machine Zone has dropped about $80 million for airtime in the U.S., according to ad and social media tracking firm ISpot.tv….

Mobile game apps brought in $25 billion in 2014 with an annual growth rate near 25%, research company Newzoo estimates. Developers want to make sure they’re getting their share, and then some: TV ads from Machine Zone, King Digital Entertainment and Supercell Oy have helped games once dismissed as short-lived moneymakers remain huge profit engines for years on end. Other game publishers are following their lead, from giants such as Electronic Arts to Beverly Hills start-up SGN.

via How Kate Upton’s curves sold a mobile video game — and what it means for the industry – LA Times.

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