Why Kabam chose LTV over ARPDAU | Pocket Gamer.biz | PGbiz

Missed this from Feb: Choosing long term monetization over short term monetization:

[Kabam] had eased “monetization requirements on several games to generate greater long-term customer loyalty”…

I’ve long talked about the importance of valuing long term player happiness ahead of overly aggressive monetization tactics likely to burn your most valuable players.

via Why Kabam chose LTV over ARPDAU | Pocket Gamer.biz | PGbiz.

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