Facebook’s Atlas Ad Server In Digital

No new info here are positioning but here are the point of views from the research:

 Despite some clear advantages, Atlas has some crucial limitations, which are spelled out in the report. The principal one is that it will be very difficult for Facebook to wean the digital-media ecosystem off its reliance on Google’s DoubleClick platform, which is so well-entrenched.

via Facebook’s Atlas Ad Server In Digital – Business Insider.