Foursquare Launches New Location-Based Ad Offering

Foursquare previously allowed marketers to target users of its applications on other sites and apps with a product it calls Foursquare Audience Network. Now, with the new offering called Pinpoint, the company wants to help marketers reach non-Foursquare users, too…

The New York startup plans to do that by partnering with third-party apps and publishers to gain access to consumers’ GPS locations. Then, it plans to compare that location information with its own database of places to add context and to build profiles about consumers’ real-world behaviors.

via Foursquare Launches New Location-Based Ad Offering – CMO Today – WSJ.