Mattrick’s huge blunder
While FarmVille is probably the most recognizable Zynga brand, it isn’t the company’s most important game anymore. That title goes to Zynga Poker.
Zynga Poker on Facebook and mobile makes more money for the publisher than any of its other games, as players pay real money to purchase in-game digital chips that have no real-world value. It represents more than a quarter of Zynga’s total revenue.
But in March 2014, Zynga launched a major update to Poker that changed the look of the game to make it appear more elegant. The developer said it wanted to give players something that was more like a real casino.
via Why CEO Don Mattrick is done at Zynga | GamesBeat | Games | by Jeff Grubb.
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