Why the ad tech industry is consolidating like crazy

Despite all the gloom and doom news you just read about the large players gobbling up everything, there’s still a big opportunity for any company interested in getting a piece of the ad tech pie.

The success of any ad tech company will be measured by its ability to scale, provide more scalable ad formats, provide better analytics and insights, and have a presence in all aspects of advertising (supply side, demand side, and ad integrations).

via Why the ad tech industry is consolidating like crazy | VentureBeat | Marketing | by Donté Ledbetter, Decisive.

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