FAQ: The New Yahoo-Microsoft Deal, Explained

Good FAQ on the changes.

How Does Ad Selling Change?

Yahoo has been handling ad sales for “premium” buyers — major advertisers and brands — for both Yahoo and Bing. Bing was handling sales for when advertisers would purchase directly, typically self-serve through the Bing Ads platform.

Now things are clearly divided. Yahoo will sell Yahoo ads; Bing will sell Bing ads.

via FAQ: The New Yahoo-Microsoft Deal, Explained.