Rich Greenfield on Twitter: “Netflix shifting marketing dollars OUT of TV with better targeting on mobile – our worries for US TV biz growing http://t.co/Z7pI5CEqqk”

We are increasingly spending on the  promotion of our original content rather than emphasizing attributes of the Netflix brand and service that are now more familiar to consumers.  Early tests in international markets suggest this content focus is aiding member acquisition.

via Rich Greenfield on Twitter: “Netflix shifting marketing dollars OUT of TV with better targeting on mobile – our worries for US TV biz growing http://t.co/Z7pI5CEqqk”.

 

 

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