Europe v Google: Nothing to stand on | The Economist

The Economist’s point of view on Europe’s regulatory measures against Google (background- Europe files antitrust charges against Google):

…rather than trying to rein in American firms, European politicians should focus on fixing what is holding back the old world’s most promising platforms: the lack of a common digital market. Today only 15% of consumers shop online across borders within the EU. To set up Europe-wide operations, an e-commerce firm has to jump through numerous bureaucratic hoops, from tax rules to labour laws, in each country.

If Europe wants to be America’s equal in the creation of new technological platforms, it needs to recognise the importance of scale. America, with its large and open domestic market, has it. Europe does not.

via Europe v Google: Nothing to stand on | The Economist.