NYT on headline write: And what matters more than a story’s “searchable” factor is how “shareable” it is on social media, particularly on Facebook

And what matters more than a story’s “searchable” factor is how “shareable” it is on social media, particularly on Facebook. So headlines need to serve that purpose, too. A headline that works in print when paired with a photograph and placed in the context of a particular section of the paper may be a lot less successful when encountered on Facebook or read on a smartphone. So copy editors are writing different versions of headlines for different platforms, increasing their workload.

via Hey, Google! Check Out This Column on Headlines – NYTimes.com.

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