Epsilon Hints at Changes to Conversant [Valueclick] Business

During yesterday’s earnings call with investors, Mr. Heffernan stressed the focus will be on tailoring Conversant’s platform for targeted display in desktop, mobile and tablets. “The ability to deliver this precision ad business across devices, [is] driven by the insights gleaned from offline and online first-party data. That is the model that is Alliance’s model. That’s the model that’s going to be Conversant’s model more and more going forward.”

via Epsilon Hints at Changes to Conversant Business | Data-Driven Marketing – Advertising Age.