Merkle Has a Hole Burning in Its Pocket for Acquisitions

That’s a lot of dough:

Merkle may be much smaller than its competitors, but the firm is preparing for a growth spurt. The privately held marketing data-services company has set aside $1 billion for acquisitions over the next five years and plans two of those purchases in the next three to four months.

via Merkle Has a Hole Burning in Its Pocket for Acquisitions | Data-Driven Marketing – Advertising Age.

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