Google Doubles Down On Deep Links For App Discovery

Starting this week, [Google] will add mobile-app links to its search results on Android phones. Specifically, the results will prompt Android users to install relevant apps that contain information related to their queries.

It’s a major step for Google, which has long faced a business quandary on mobile. Its primary advertising business is desktop-based and hasn’t translated readily to smaller smartphone and tablet screens. Meanwhile, its search engine—also based on the open Web—has offered limited visibility into information locked away inside mobile apps.

via Google Doubles Down On Deep Links For App Discovery – ReadWrite.

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