Starting this week, [Google] will add mobile-app links to its search results on Android phones. Specifically, the results will prompt Android users to install relevant apps that contain information related to their queries.
It’s a major step for Google, which has long faced a business quandary on mobile. Its primary advertising business is desktop-based and hasn’t translated readily to smaller smartphone and tablet screens. Meanwhile, its search engine—also based on the open Web—has offered limited visibility into information locked away inside mobile apps.