Same article was written about Google Adwords 7 years ago. New platform comes in, advertising opportunities seem limitless. The platform matures and as more advertisers onboard, ad monetization increases and lots of businesses can’t pay high rates to acquire users.
When I started an e-commerce company as a broke student three years ago, Facebook was my knight in shining armor. In a capital-intensive business such as lingerie with sky-high minimum orders, tricky-sized inventory and lengthy lead times, our first investment dollars were directed towards product, leaving a shoestring budget to fuel growth.