More Facebook changes: post reach and referral traffic could potentially decline.

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.

via News Feed FYI: Balancing Content from Friends and Pages | Facebook Media.

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