Google says its ad business isn’t nearly as bleak as the numbers suggest

“So many commentators are incorrectly assuming that the growth trends in our sites, clicks, and CPCs are primarily due to difficulties monetizing search on mobile,” he said in a call with investors. “That’s in fact not the case.”

Instead, he highlighted YouTube’s role in artificially depressing cost-per-click rates in recent quarters. He said those video ads are better measured by whether people choose not to skip them. Excluding YouTube ads, he said the cost-per-click across across Google’s properties would actually “be healthy and growing year-over-year.” Investors seemed convinced by his explanation, as the stock jumped 3% in after-hours trading despite the earnings miss.

via Google says its ad business isn’t nearly as bleak as the numbers suggest – Quartz.

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