Sue Decker: The Pool is Getting Crowded! — DeckPosts

Sue Decker argues that there are so many new media companies that naturally need to be ad-supported, but the digital ad market isn’t growing fast enough to support everyone:

What’s so interesting about right now is that while the internet advertising market is increasingly concentrated across a small number of players (the top 3 represent more than half the industry), the sheer number of new entrants hoping to feed off that economic model is exploding.

On the one hand, with development costs ever lower, and with reusable software, it is logical to think that it might take less time for companies to become profitable. On the other, with more mouths to feed, it raises the question of whether the ad pool is growing fast enough to support all the new entrants vying for that form of revenue.

via The Pool is Getting Crowded! — DeckPosts.