Exclusive: Thousands of rogue restaurant websites diverting customers to OrderAhead deliveries

Frequently, the unofficial sites outrank the official restaurant sites in search results, using savvy SEO techniques. In some cases, for example, the sites have been connected to the Google Local listings for the restaurants, ensuring that the OrderAhead sites are featured more prominently in search results.

The unofficial sites are registered under a variety of aliases and domain name proxies — under names like Rosario Garnett, Chris Timm and Alan Small — making it more difficult to trace them back to their actual owners. They leverage multiple hosting providers but are all powered by a common infrastructure, pulling CSS, JavaScript and images from the same Amazon Web Services Cloudfront instance.

via Exclusive: Thousands of rogue restaurant websites diverting customers to OrderAhead deliveries – GeekWire.

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