Yahoo’s journey through the dotcom bubble

By January 1995, Yahoo was receiving 1m visits per day and its guide for the web now had approx. 10,000 links…

It was receiving >30m hits per month. The next year, Yahoo would be deriving substantially all its revenue from advertising. Its standard advertising rates would range from $20-$60 per thousand impressions (CPM). Today, banner ads achieve rates of $1 to $6 per CPM. Rates are in part a function of supply. In 1995, there wasn’t much online inventory.

via Yahoo’s journey through the dotcom bubble | Paul Bennetts.

 

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