RockYou acquires PlayHaven as it moves deeper into mobile ad networks

You need O&O to get nice leverage in this business:

PlayHaven became available because Science saw that the mobile ad network would prosper more under a company that owned and operated its own games and other media.

via RockYou acquires PlayHaven as it moves deeper into mobile ad networks | GamesBeat | Games | by Dean Takahashi.

Advertisements