Verizon-AOL, Facebook Instant Articles, and the Future of Digital Advertising

A longread on AOL-VZ and Facebook’s Instant Articles, which I find extremely interesting:

Moreover, there is a very real culture question: an infrastructure company and an online media company couldn’t have more different approaches to business, based on a history of solving fundamentally different problems. This clash will only compound the difficulty in realizing the vision I just painted — a vision that Facebook and Google have still only partially realized despite having the best software engineers in the world.

Ultimately, I think this deal boils down to VZ’s  attempted end around their privacy issues:

And, of course, there is the potential for consumer backlash: if my skin crawled while describing a dystopian future of perfectly tailored ads based on perfect information about my activities, I trust your reading it inspired a similar sensation.

One thing I do believe is that deterministic trumps predictive models.  The question is really about navigating the privacy issue.

via Verizon-AOL, Facebook Instant Articles, and the Future of Digital Advertising – Stratechery by Ben Thompson.

 

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