Burger Selfies: Chili’s Tweaks Food to Look Better on Instagram

Marketing & Distribution > Product.

Chili’s Grill & Bar, catering to the Instagram crowd, revamped the look of its dishes to make them look better on social media.

Customers frequently like to take pictures of their food and share the results, putting pressure on the company to refine its aesthetics. Chili’s now places its french fries in stainless-steel containers, sits its burgers up higher on the plate and uses buns with more visual appeal. The company also has its own Instagram account, with more than 25,000 followers.

via Burger Selfies: Chili’s Tweaks Food to Look Better on Instagram – Bloomberg Business.

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