Firefox Will Soon Get Sponsored Suggested Tiles Based On Your Browsing History | TechCrunch

It feels like Mozilla is reinventing the wheel here, based on what I see.  I’m not so sure if it’s execution or the culture that’s holding them back though.  If latter, it makes it a tougher situation to do advertising well.

This move doesn’t come as a major surprise. Mozilla has featured sponsored ‘Directory Tiles‘ in Firefox for a few months now, after all, and Suggested Tiles are the logical next step. Unlike Directory Tiles, which are the default tiles that appear for new users without a browsing history, Sponsored Tiles are based on your browsing history. To do this, the advertising service looks at your browsing history to figure out your interests by comparing it to a set of URLs that fit into a given category.

via Firefox Will Soon Get Sponsored Suggested Tiles Based On Your Browsing History | TechCrunch.

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