FB starting to apply that growth hacking juice to Instagram. Also, this shows just how extremely durable and valuable email is today.
After spotting Highlights, Instagram confirmed to me that this is the first time it’s sent any type of promotional or re-engagement email. It’s so fresh there’s not even a setting to control it. When I tried hitting Unsubscribe to see where it took me, I discovered there was no email settings menu and no way to re-subscribe.