Yelp sale rumor reminds us that social is terrible as a business even if it did change the Web

A very anti-social media point of view from earlier this month:

From the start, Yelp has been a terrible business. What’s more surprising is that investors at times appeared so giddy about its prospects, despite a lack of profits for most of its history. And for many years, they appeared content to give Yelp more time, even as the losses piled up.

Rather than becoming Amazon-like in its scope, as founder Jeremy Stoppelman once boasted, Yelp is instead emblematic of something else: how the social era that swept across Silicon Valley last decade produced a lost generation of startups.

Yelp sale rumor reminds us that social is terrible as a business even if it did change the Web | VentureBeat | Social | by Chris O’Brien.

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