Beware the Head(er)less Horseman – Yieldbot

The primary motivation of these horsemen is to drive their ad decisioning and CPM bid rates by controlling first-party advertiser side data. They are on the hunt for cookie matches and really don’t care about the sales goals or business objectives of the publishers they work with. And just like that – you’ve lost your head.

via Yieldbot Blog | Beware the Head(er)less HorsemanYieldbot.