AdWatch: Post-it Wants to Make Banner Ads More Useful – CMO Today – WSJ

In attempt to make retargeting more useful for consumers, Post-it decided to turn its own retargeted ads into virtual notepads. Users were prompted to leave their notes within the ads themselves, which then popped up around the Web to remind them of their shopping lists, important dates or anything else they entered.

via AdWatch: Post-it Wants to Make Banner Ads More Useful – CMO Today – WSJ.

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