Comcast Has Agreed To Acquire Ad Tech Firm Visible World

New York-based Visible World works with marketers to deliver ads to specific audiences and households based on zip codes, using data from cable set top boxes and other sources.

Visible World has raised $33 million from investors, which also include Adams Street Partners, AllianceBernstein, Dawntreader Ventures and Grey Ventures.

via Comcast Has Agreed To Acquire Ad Tech Firm Visible World – CMO Today – WSJ.

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