Google Planning to Devalue Content Behind Interstitials

The Interstitial sheriff is in town:

We have known for a couple of months that Google was planning to add interstitials as a negative ranking factor in an upcoming mobile friendly algo, but it appears that the same will be coming to the regular search results too.

Maile Ohye from Google warned webmasters at SMX Advanced that they will also be bringing up the issue of interstitials and how pages that use them will be affected. “Interstitials are bad for users, so be aware this is something we are thinking about,” she said.

via Google Planning to Devalue Content Behind Interstitials – The SEM Post.