Tech pundits and mainstream VCs peel back a layer of adtech

Today, I’m looking at my twitter feed and I see a tech pundit and VC writing about data and adtech:

and

I have a pre-existing bias against journalists who specialize in tech strategy/analytical povs.  The issue is that most of the time, they’re creating fancy narratives or a high level frameworks to fit the events and facts at hand.  There’s more entertainment value there than accurate reporting and that’s pretty dangerous.

The issue is that this sort of content is optimized to pique the interest of intelligent mainstream tech news readers. People who trust the source but don’t have time to go do their own research on the matter.  Once you start peeling back another layer and another layer, you realize the fancy narratives don’t quite fit.  But most readers don’t have time to peel back another layer.  In reality, they barely have time to read the journalist who is reporting on what he learned from peeling back the first layer.

I’ve realized there’s a huge gap between people who are in the trenches and know what’s really going on and the people who are blogging and tweeting about the space.  What are industry people paying attention to right now?  Definitely not this debate.

Want an example of something they might care about right now?

How about how privacy settings work Android M?  It appears that Google may be playing a sleight of hand trick here.  They’re allowing consumers to allow or deny app permissions (similar to how it’s done on iOS) in this new version of Android.  However, Google’s throwing in the kitchen sink into the dataset that’s automatically granted to all apps.  This includes email addresses, among other things.  Makes sense– Google doesn’t want to piss off its Android developer base by shutting off the data pipe.

Changes like this have big implications on potential new products and balance of power in the mobile data ecosystem.

And by the way, is my personal data “clearly safer” with Google?

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