The Online Privacy Lie Is Unraveling

A loooong article on privacy and how targeted ads are bad.  I could not make it through the entire article:

One thing is clear: the great lie about online privacy is unraveling. The obfuscated commercial collection of vast amounts of personal data in exchange for ‘free’ services is gradually being revealed for what it is: a heist of unprecedented scale. Behind the bland, intellectually dishonest facade that claims there’s ‘nothing to see here’ gigantic data-mining apparatus have been manoeuvered into place, atop vast mountains of stolen personal data.

via The Online Privacy Lie Is Unraveling | TechCrunch.