Facebook Pushes Advertisers to Employ User Data More Effectively For Instagram Ads

Facebook, which bought Instagram for more than $700 million in 2013, has been looking to boost revenue from the photo-sharing service, which has more than 300 million users. By marrying Facebook’s data,“it should deliver a better return on investment because the marketer is actually reaching someone who is interested,” she said.

via Facebook Pushes Advertisers to Employ User Data More Effectively – Bloomberg Business.

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