DraftKings Won’t Raise Money From Disney, Will Have ESPN Ad Deal

Earlier reports said Disney and ESPN were planning on investing $250 million in DraftKings in a deal that would value the company at $900 million. The proposed pact also called for DraftKings to spend a reported $500 million on advertising with the sports giant over multiple years.

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DraftKings spends some of that money competing fiercely with FanDuel; the two companies dominate the “daily fantasy” market, and fight over exclusive deals to advertise with sports leagues, teams and on media properties.

via DraftKings Won’t Raise Money From Disney, Will Have ESPN Ad Deal | Re/code.

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