AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing

Where you were the day Microsoft gave up on ads?

tldr: Essentially, with the exception of search, this deal marks Microsoft’s exit from the ad sales business.

AOL and Microsoft MSFT struck a new partnership that will result in AOL taking over ad sales responsibilities for display, mobile and video ads across Microsoft properties in the U.S. and eight other markets.

In addition, as part of the deal, Microsoft’s Bing will power search results and search advertising on AOL’s properties for the next 10 years. Bing is displacing Google GOOGL , which had long provided search technology for AOL.

As part of the new arrangement, all of Microsoft’s roughly 1,200 advertising employees — from engineering to sales — will be getting offer letters to join AOL, according to a person familiar with the matter.

via AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing – CMO Today – WSJ.

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