Inventory quality: Snapchat – Tap to View

Interesting comment I saw was that advertisers liked users having to press and hold (good proxy for paying attention) so this is your run of the mill increase scale while lowering quality move:

Today marks a pretty big change for Snapchat — you no longer have to press and hold the screen to view a Snap or Story — instead, simply Tap to View!

via Snapchat – Tap to View.