ViralNova Just Got Bought for $100 Million – Has the Viral Publisher Shakeout Begun?

 

One strategy could be to shift focus to more original content. Upworthy, a once-hot startup that aggregates heartwarming clips coupled with flashy headlines, recently laid off six staffers and said it will instead move into more original storytelling.

via ViralNova Just Got Bought for $100 Million – Has the Viral Publisher Shakeout Begun? – CMO Today – WSJ.

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