Uber is calling itself a “lead generation” app that connects buyers and sellers

The biggest lead generation company in the world:

Uber is calling itself a “lead generation” app that connects buyers and sellers — in this case, people who want rides and drivers who sell them. So Uber and other ride-hailing services are actually similar to eBay and Etsy. “Lead generation platforms such as Uber similarly coordinate transactions between drivers and passengers,” wrote Professor Justin McRary, an expert hired by Uber, in his testimony.

via Uber fights California class action lawsuit – Business Insider.

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