Google’s product strategy: Make two of everything

Trying to make sense of Google’s product strategy:

Have you ever heard the expression, “Don’t put all your eggs in one basket”? It’s a saying that extolls the virtues of diversification—always have a “Plan B.” Judging by Google’s messy and often-confusing product line, it’s something the company takes to heart. Google likes to have multiple, competing products that go after the same user base. That way, if one product doesn’t work out, hopefully the other one will.

via Google’s product strategy: Make two of everything | Ars Technica.

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